Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

On 22 July 2025, Dubai, UAE, the Emirates Group launched an extensive global talent acquisition campaign aimed at recruiting 17,300 professionals during the current financial year. This hiring goal is symbolic, matching the population size of a mid-size town or the seating capacity of 58 Airbus A350 aircraft. The recruitment drive is part of the Group’s ongoing expansion strategy, reinforcing its industry-leading position.

The available opportunities span across 350 different roles across Emirates and dnata, the two flagship businesses under the Group. Emirates, recognized as the world’s most profitable and largest international airline, along with dnata, a global leader in air and travel services, are looking to fill positions that include cabin crew, pilots, engineers, commercial and sales teams, customer service, ground handling, catering, IT, human resources, and finance. Notably, dnata alone seeks over 4,000 specialists in cargo, catering, and ground handling operations.

HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, emphasized that this ambitious recruitment is aligned with Dubai’s Economic Agenda D33 and the Group’s growth trajectory. He expressed that the goal is to attract world-class talent capable of driving innovation, excellence, and the future transformation of the aviation industry. He views this initiative as an opportunity for skilled professionals to become integral to the Group’s ongoing success and expansion.

To reach potential candidates globally, the Emirates Group will hold over 2,100 open days and various talent acquisition events across 150 cities throughout the year. These events will provide a chance for prospective pilots, IT professionals, engineers, and cabin crew members to engage directly with recruitment teams and long-serving Emirates employees sharing their experiences. In addition to international outreach, Dubai-based events will focus on involving UAE national students and graduates, supporting national workforce development.

Since 2022, the Emirates Group has recruited more than 41,000 professionals, with nearly 27,000 in operational roles, contributing to the current workforce size of approximately 121,000 employees. The Group continues to be a magnet for talent around the world due to its strong brand reputation, people-centric policies, tax-free remuneration, comprehensive benefits, and esteemed training and career development programs.

In the past financial year alone, the Group received in excess of 3.7 million job applications, illustrating its global appeal. Candidates are drawn to Dubai not only for professional opportunities but also for the city’s safety, economic stability, advanced technological infrastructure, forward-looking policies, and vibrant lifestyle.

For those residing in Dubai and working for the Emirates Group, benefits are extensive, including eligibility for profit sharing, comprehensive medical and life insurance coverage, a wide array of travel benefits encompassing annual and service-related leave tickets, concessional rates for family and friends, discounted cargo rates, and membership privileges unlocking reductions at hundreds of retail, hospitality, and lifestyle destinations.

Candidates interested in joining the Emirates Group can explore available positions and upcoming recruitment events worldwide by visiting the Group’s official careers portal. This recruitment drive showcases the Emirates Group’s unwavering commitment to growth, innovation, and maintaining its status as a global employer of choice, while welcoming talented professionals prepared to contribute to shaping the future of aviation.

In a landmark move to simplify travel and enhance bilateral relations, Kuwaiti citizens can now apply for Indian e-visas entirely online beginning Monday, July 14, 2025. The announcement was made by Dr. Adarsh Swaika, India’s Ambassador to Kuwait, who described the launch as a “qualitative shift” in India-Kuwait engagement.

The new digital platform covers five visa categories: tourism, business, medical, conference, and AYUSH (alternative medicine including yoga and Ayurveda). Applicants no longer need to visit visa centers; all steps including application submission, document upload, and payment are completed online.

Key features of the e-visa system include:

Tourist visas valid for up to five years at a fee of $80
Other visa fees range from $40 to $80 depending on type and duration
Biometric data collection upon arrival at Indian airports
Typical processing time of three to four days, with minor technical issues possible during rollout

Ambassador Swaika emphasized that this initiative responds to a long-standing request from Kuwaiti citizens and reflects the deep historic and cultural ties between the two nations. The move also aligns with India’s broader efforts to modernize consular services and strengthen diplomatic and people-to-people connections in the Gulf region.

The e-visa allows for a variety of short-term activities such as tourism, business meetings, medical treatment (including under Indian traditional medicine systems), attending conferences, and participation in yoga or Ayurveda programs.

Applicants must hold a passport valid for at least six months and possess a return or onward ticket. The Indian Consulate in Kuwait will continue to accept paper visa applications for those who prefer traditional processing.

This digital visa rollout is expected to boost travel, trade, and cultural exchange between India and Kuwait, supporting the growing interest among Kuwaitis in Indian tourism, healthcare, and business opportunities.
For more information and to apply, Kuwaiti citizens can access the official Indian e-visa portal, which provides guidance in both English and Arabic.

This development marks a significant step forward in facilitating seamless cross-border travel and enhancing the longstanding friendship between India and Kuwait.

The United Arab Emirates has officially denied rumours of a lifetime Golden Visa offer for Indians and certain other nationalities, following widespread reports and social media buzz suggesting otherwise. The Federal Authority for Identity, Citizenship, Customs and Port Security (ICP) of Abu Dhabi clarified that no lifetime Golden Visa scheme exists, and all applications are processed strictly through official government channels within the UAE.

The ICP emphasized that the eligibility categories, conditions, and regulations for the Golden Visa are clearly defined by UAE laws and ministerial decisions, and no internal or external consultancy or commercial entity is authorized to handle or facilitate visa applications. This statement was issued in response to misleading reports claiming that Indians and Bangladeshis could obtain a lifetime Golden Visa for a fee of approximately ₹23 lakh (AED 100,000) through private consultancies, notably the Dubai-based Rayad Group, which later apologized for the confusion caused.

The authority warned the public against falling prey to fraudulent schemes promising simplified or guaranteed visa approvals, noting that such claims have no legal basis and were made without coordination with UAE authorities. The ICP also announced that legal action will be taken against entities spreading false information and illegally collecting money from hopeful applicants.

Applicants seeking accurate and up-to-date information on the UAE Golden Visa program are urged to rely solely on official sources, such as the ICP’s website and smart application platforms. The Golden Visa process remains transparent and regulated, with no shortcuts or lifetime residency offers outside the established legal framework.

This clarification comes amid growing enthusiasm among Indian nationals for UAE residency options, but the ICP’s firm denial aims to curb misinformation and protect applicants from exploitation.

Authorities in Oman have unveiled detailed plans to transform the old Muscat airport terminal, which spans a 50,000 square meter site, into a major leisure and commercial destination. The redevelopment will follow a Build-Operate-Transfer (BOT) model, with interested developers invited to submit Expressions of Interest by July 9, 2024.

Overseeing the project is Oman Airports Management Company, part of the Oman Investment Authority, which aims to create an upscale, mixed-use hub that integrates retail outlets, restaurants, business centers, and multi-level parking, alongside a proposed aviation museum to celebrate Oman's aviation history.

The site’s prime location at the intersection of Sultan Qaboos Highway and Muscat Expressway ensures excellent connectivity to major city landmarks, including the Oman Convention & Exhibition Center, luxury hotels, and shopping malls. The Greater Muscat Master Plan also anticipates a future metro station adjacent to the site, which is expected to drive significant visitor traffic and commercial interest.

The old terminal, which opened in 1973 and served as Oman’s main airport until 2018, will be revitalized to honor its historical significance while providing modern amenities. The aviation-themed redevelopment will include an aviation museum, shopping centers, restaurants, and entertainment venues, aiming to attract both local residents and tourists.

The project is designed to enhance Muscat’s urban landscape and contribute to the city’s economic development by drawing high-end tenants, investors, and real estate developers.

The transformation is also aligned with Oman’s National Aviation Strategy 2030, which seeks to attract $3.6 billion in airport city investments and open the sector to private and international investors. The redevelopment emphasizes sustainability by repurposing the existing terminal structure, reducing environmental impact compared to new construction.

The selection process for the developer will continue through the summer, with site visits already scheduled for interested bidders. Once completed, the new leisure hub is expected to become a landmark destination, reflecting both Oman's aviation legacy and its ambitions for future growth

Turkish Airlines has been officially crowned “Best Airline in Europe” for the tenth time at the 2025 Skytrax World Airline Awards, held at the Air and Space Museum in Paris on June 17. This milestone achievement was determined by the votes of millions of passengers from over 100 nationalities, who participated in the world’s largest airline satisfaction survey between September 2024 and May 2025.

The Turkish flag carrier’s consistent excellence was further highlighted by a sweep of eight major awards, including “World’s Best Business Class Onboard Catering,” “Best Airline in Southern Europe,” “Best Economy Class in Europe,” and “Best Economy Class Onboard Catering in Europe,” underscoring its dominance in both premium and economy travel markets.

Turkish Airlines’ reputation for connecting more countries than any other airline remains unmatched, supported by a rapidly expanding fleet that is expected to reach approximately 530 aircraft by the end of 2025. The airline carried 85.2 million passengers in 2024, with strong growth continuing into 2025, as January alone saw 6.8 million travelers—a rise of over 8% from the previous year.

This growth is fueled by ongoing investments in new, fuel-efficient aircraft such as Airbus A321neos and A350s, and by a robust order book of more than 270 aircraft, positioning Istanbul as a major global aviation hub.

Service innovation is another pillar of Turkish Airlines’ success. By the end of 2025, the airline plans to offer all passengers free, unlimited, high-speed in-flight connectivity, retrofitting its entire fleet with the latest technology in partnership with leading local and international suppliers. A recent Memorandum of Understanding with TCI Aircraft Interiors and Turksat highlights Turkish Airlines’ commitment to supporting Turkish innovation in aviation technology.

Sustainability also features prominently in the airline’s agenda. The “Tomorrow On-Board” initiative, launched in 2024, sets out a comprehensive framework for sustainable operations, including the use of eco-friendly inflight products and transparent communication of environmental goals. This program aims to inspire both passengers and investors, reinforcing Turkish Airlines’ pledge to reduce its environmental impact and promote a better future for the industry.

Globally, Turkish Airlines’ recognition comes in a competitive landscape, with Qatar Airways taking the title of “World’s Best Airline,” followed by Singapore Airlines and Cathay Pacific.

Despite this, Turkish Airlines’ continued accolades in Europe and its strong operational performance underscore its status as a leader in global aviation, renowned for world-class service, innovative passenger experiences, and a commitment to sustainability