Emirates has once again redefined excellence at the Arabian Travel Market (ATM) 2025, marking its most successful presence to date with record visitor numbers and nearly 40 strategic partnerships forged across the global travel ecosystem. Held at the Dubai World Trade Centre from April 28 to May 1, the event brought together over 55,000 industry professionals from 161 countries and featured more than 2,800 exhibitors, making it the largest edition in ATM’s 32-year history.

Record-Breaking Engagement and Showcase of Innovation

Emirates’ stand was the centerpiece of ATM 2025, welcoming a staggering 27,000 visitors over the four-day event. Attendees experienced firsthand the airline’s latest innovations, including the new-generation A350 Business Class and Premium Economy seats, the signature Onboard Lounge and Shower Spa, and a dedicated showcase of sustainability and accessible travel initiatives.

The presence of high-profile guests, including UAE royal dignitaries such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscored the airline’s leadership in shaping the future of global travel.

Forging the Future Through Strategic Partnerships

Emirates announced nearly 40 strategic partnerships, spanning tourism boards, ministries from 21 countries, technology partners, cruise lines, airlines, and rail operators. Among the most notable collaborations were the extension of the long-term partnership with MSC Cruises and a new agreement with Hapag-Lloyd, both aimed at reinforcing Dubai’s status as a premier cruise hub and enriching the air-sea travel experience for passengers.

Emirates also reinforced its executive partnership with the Cruise Lines International Association (CLIA), further solidifying its leadership in the luxury cruise segment.

In the aviation sector, Emirates expanded its global reach through new interline and codeshare agreements. The airline explored the framework for an interline agreement with Kuwait Airways and began discussions on reciprocal codesharing with Philippine Airlines.

Emirates also officially activated its codeshare partnership with Condor, granting Condor passengers access to 13 Emirates destinations via Dubai, including popular leisure spots such as Bali, Bangkok, Phuket, and Cape Town. Additionally, a new codeshare agreement with Air Seychelles was established, further broadening Emirates’ network and offering seamless connectivity for travelers across continents.

Elevating the Passenger Experience

Emirates unveiled a fleet of retrofitted aircraft featuring refreshed interiors, with upgraded A380s now serving key routes to Bangkok, Hong Kong, Nice, and Perth, and renovated Boeing 777s deployed on routes to Madrid, Kuala Lumpur, Phuket, Frankfurt, and Dublin. These enhancements are part of Emirates’ ongoing mission to deliver a refined, luxurious travel experience and to position itself at the forefront of the industry’s evolution.

Empowering the Travel Ecosystem

Recognizing the diverse needs of the global travel market, Emirates launched a series of initiatives aimed at empowering different travel segments. The airline hosted its first-ever travel industry workshop series, partnering with seven tourism boards and attracting over 350 trade partners from 15 countries.

These workshops, alongside more than 600 industry meetings and networking sessions, provided a platform for knowledge exchange and fostered deeper collaboration within the travel sector. Emirates also signed a Memorandum of Understanding (MOU) with American Express Middle East, exploring new offerings for small and medium-sized enterprises (SMEs) across the Middle East and North Africa. This partnership is expected to deliver tailored payment solutions and exclusive incentives, further supporting the region’s vibrant SME sector.

A Vision for Tomorrow’s Tourism

The announcements at ATM 2025 reflect Emirates’ ambitious vision for the future of international travel, perfectly aligned with the event’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” By leveraging its extensive network, cutting-edge technology, and strategic partnerships, Emirates is not only elevating the passenger experience but also driving the growth of global tourism.

As the airline celebrates its 40th year of operations, its bold innovations and collaborative approach signal a new chapter in the evolution of international travel.

A Platform for Global Dialogue and Collaboration

Emirates’ presence at ATM 2025 was not limited to product launches and partnership signings. The airline played a pivotal role in fostering dialogue and collaboration among global tourism stakeholders. Emirates welcomed delegations from around the world, including a high-profile visit from Jamaica’s Ministry of Tourism, and renewed longstanding relationships with organizations such as the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

These engagements reflect Emirates’ holistic approach to tourism development, encompassing everything from student travel and business events to digital innovation and destination marketing.

As the global travel industry continues to recover and evolve, Emirates’ leadership at ATM 2025 sets a powerful example for how visionary thinking, strategic partnerships, and customer-centric innovation can drive the future of tourism forward

Travellers eyeing affordable summer getaways are in for a treat as Wizz Air Abu Dhabi announces a 15% discount on select flights to and from the UAE capital. The offer is valid for bookings made for travel between May 1 and June 30, 2025.

The ultra-low-cost carrier, a joint venture between Abu Dhabi Developmental Holding Company (ADQ) and Hungary-based Wizz Air, is rolling out the promotion to fuel summer travel demand. Bookings can be made exclusively via the airline’s official website and mobile app.

While Wizz Air hasn’t released a complete list of discounted routes, the offer includes several popular regional and European destinations, targeting budget-savvy flyers looking to explore more for less during the peak travel season.

The promotion aligns with Wizz Air Abu Dhabi’s ongoing expansion strategy, reinforcing its commitment to growing a cost-effective network out of the UAE capital. Since its launch in 2021, the airline has focused on short- and medium-haul destinations, aiming to make travel accessible for all.

Travellers are encouraged to act fast—discounted seats are limited and only available within the promotional booking window.

Qatar Airways Holidays, the leisure division of the award-winning Qatar Airways, has unveiled meticulously curated travel packages for the FIFA World Cup 2026™, the largest-ever edition of the tournament spanning 16 host cities across Canada, Mexico, and the United States.

The historic event, featuring 48 teams and over 104 matches, will unite football fans globally, with Qatar Airways Holidays providing end-to-end solutions that include international and domestic flights, luxury accommodations, intercity transfers, stadium transport, and guaranteed match tickets.

These packages, available in phases leading up to the tournament, prioritize convenience for fans, offering four- and five-star hotel stays in prime locations, seamless airport-to-stadium logistics, and flexible booking options through a dedicated digital platform.

As FIFA’s Official Global Airline Partner through 2030, Qatar Airways will leverage its vast network of over 150 destinations and its Privilege Club loyalty program, allowing members to earn Avios points on every package component—from flights to hotel stays—redeemable for future travel or upgrades.

Steven Reynolds, Senior Vice President of Qatar Airways Holidays and Discover Qatar, highlighted the company’s fan-first approach: “Our packages are designed to eliminate travel complexities, ensuring supporters can focus entirely on the tournament. From curated city-hopping itineraries to exclusive hospitality experiences, we’re delivering unmatched access to this global celebration of football.”

The phased release strategy aims to accommodate diverse fan needs, with early registrants gaining priority access to premium match tickets and hotel inventory. Qatar Airways’ partnership with FIFA, active since 2017, underscores its commitment to global sports development, complementing its portfolio of high-profile collaborations with entities like UEFA, Formula 1®, and the Brooklyn Nets.

The airline’s role extends beyond logistics, offering cultural immersion opportunities, such as curated stopovers in Doha, where travelers can explore Qatar’s heritage ahead of their World Cup journey.

Exclusive Member Benefits and Global Reach:

Privilege Club members enjoy double-dip rewards, earning Avios on flights and Qpoints on total package value, alongside exclusive Cash + Avios redemption rates for significant savings. Qatar Airways Holidays’ partnerships with over 300,000 hotels and 40+ cruise lines ensure tailored experiences, whether fans seek urban hubs near stadiums or tranquil retreats between matches.

The division’s 170+ destination network and multi-city flight options simplify cross-border travel across the three host nations, with dedicated customer support teams assisting in customizing itineraries.

Registration and Competitive Edge:

With demand expected to surge, early registration via qatarairways.com/fifa26 is encouraged. The first-come, first-served model prioritizes accessibility, while the platform’s real-time availability tracking and flexible payment plans cater to diverse budgets. Qatar Airways Holidays also guarantees price-match competitiveness, ensuring bundled flights and accommodations remain cost-effective compared to piecemeal bookings.

Legacy of Sports Excellence:

Building on its success as the official carrier for the FIFA World Cup Qatar 2022™, Qatar Airways continues to champion global sports through partnerships with rugby’s British and Irish Lions, tennis icon Novak Djokovic, and motorsport events like MotoGP. Its 2026 travel packages reinforce this ethos, blending operational precision with fan-centric innovation, setting a new standard for mega-event hospitality.

About Qatar Airways Holidays:

Operating in 84 countries, the division specializes in seamless travel experiences, from curated stopovers in Doha’s cultural landmarks to event-centric bundles for Formula 1® and UEFA tournaments. Its integration with Privilege Club elevates loyalty rewards, while its focus on accessibility—including multilingual support and 24/7 assistance—ensures a stress-free journey for fans worldwide.

As the authorized provider for FIFA’s marquee event, Qatar Airways Holidays reaffirms its position as a leader in global sports tourism, transforming how fans engage with the world’s most beloved tournaments.

Oman Air has elevated its Muscat-Moscow route to a year-round service, marking a strategic move to cater to rising travel demand and deepen economic collaboration between the two nations. Starting in May, the airline will deploy its advanced Boeing 737 MAX-8 aircraft for three weekly flights during the summer season, with departures on Tuesdays and Saturdays in May and June, expanding to include Thursdays from July to September.

The winter schedule, effective October through April, will offer up to six weekly flights, departing Muscat in the afternoon and arriving in Moscow by evening, while return flights leave late at night, ensuring optimal connectivity. The aircraft’s dual-class configuration includes 12 spacious Business Class seats and 150 ergonomic Economy seats, all equipped with modern amenities such as USB ports and personalized entertainment systems.

The initiative aligns with Oman’s Vision 2040 framework, as highlighted by His Excellency Eng. Said bin Hamoud Al Maawali, Minister of Transport, Communications and Information Technology, who emphasized the route’s role in advancing tourism, trade, and cross-cultural engagement.

Oman Air CEO Con Korfiatis reinforced Moscow’s status as a high-demand hub, enabling the airline to bridge Russia with key markets in Asia, Africa, and the Middle East via Muscat’s strategic location. Beyond passenger travel, the expanded service bolsters cargo operations, facilitating the transport of high-value goods and perishables, thereby boosting bilateral trade.

Travelers on the route will experience Oman Air’s signature hospitality, including regionally inspired cuisine and a curated selection of entertainment. This expansion is part of the airline’s broader network growth, which includes recent additions like Chittagong and the Maldives, alongside increased frequencies to Indian cities such as Lucknow and Thiruvananthapuram.

By transitioning the Moscow route to year-round operations, Oman Air not only addresses seasonal travel spikes but also supports Oman’s economic diversification goals, positioning itself as a pivotal player in global aviation connectivity.

 

Etihad Airways has unveiled its Summer Sale for 2025, giving travelers the chance to save up to 30% on flights to a broad selection of global destinations. This limited-time offer is available for bookings made through April 18, 2025, with travel dates spanning from May 1 to September 30, 2025—ideal for summer vacations.

Discounted fares start at just AED 995 (approximately USD 270) on select routes, making international travel more accessible. Travelers can find attractive deals to sought-after destinations like Tel Aviv and Amman, while business class tickets to cities such as Bangkok begin at around AED 9,995, providing premium comfort at a competitive price.

This year’s sale introduces new routes to Prague and Warsaw, launching in June 2025, alongside discounted fares to popular seasonal destinations like Santorini, Antalya, and Nice—each celebrated for their scenic beauty and lively summer atmosphere. Etihad is also expanding its reach with 15 new destinations, offering travelers even more choices.

Families are a central focus of this promotion. Etihad provides dedicated family check-in counters, priority boarding, and a ‘Little VIP’ program featuring themed activity packs and child-friendly amenities, ensuring a smooth and enjoyable journey for families. The airline’s inflight entertainment system includes a wide range of family-friendly content to keep all passengers entertained.

Additionally, Etihad’s complimentary stopover program in Abu Dhabi offers up to two free nights at select hotels, inviting travelers to experience the city’s cultural and leisure attractions. With increased flight frequencies to major cities and leisure hotspots, Etihad’s Summer Sale 2025 delivers value, convenience, and enhanced service for both vacationers and business travelers.

Key destinations featured in Etihad’s Summer Sale 2025:

• Prague, Czechia (new route)

• Warsaw, Poland (new route)

• Antalya, Turkey (seasonal)

• Santorini, Greece (seasonal)

• Nice, France (seasonal)

• Paris, France

• Milan, Italy

• Rome, Italy

• Manchester, UK

• Frankfurt, Germany

• Munich, Germany

• Zurich, Switzerland

• Barcelona, Spain

• Madrid, Spain

• Malaga, Spain (seasonal)

• Atlanta, USA

• Nairobi, Kenya

• Bali, Indonesia (daily summer flights)

• Sydney, Australia (increased frequency)

In a move to boost travel enthusiasm and offer more affordable options to its customers, Wizz Air UAE has launched a significant promotion, providing discounts of up to 20% on flights to a variety of popular destinations. This enticing offer began on April 1, 2025, and applies to select routes, allowing travelers to explore exciting locations at reduced fares. The discounted travel period spans from April 28 to June 15, giving passengers ample time to plan their trips during the spring season.

The promotion is available for bookings made through Wizz Air's user-friendly website or mobile app, ensuring a seamless booking experience for all travelers. Members of the WIZZ Discount Club enjoyed exclusive early access to this offer starting March 31, while the general public could begin booking from April 1. This strategic move not only rewards loyal customers but also attracts new travelers looking for budget-friendly options.

Wizz Air UAE's network expansion is also noteworthy, with the introduction of new routes from Abu Dhabi to Varna, Bulgaria, and Bucharest Băneasa Airport in Romania. The Varna route operates three times a week, while Bucharest Băneasa sees four weekly flights, enhancing connectivity to these culturally rich destinations.

Varna, often referred to as the Pearl of the Black Sea, is renowned for its stunning beaches and historical landmarks, making it an ideal getaway for those seeking a mix of relaxation and cultural exploration. Bucharest Băneasa Airport, on the other hand, offers convenient access to Romania's vibrant capital, known for its architectural beauty and lively atmosphere.

The airline's extensive network spans across Europe, the Middle East, and Central Asia, catering to a diverse range of travelers. Popular routes include connections to major cities such as London, Milan, Abu Dhabi, and more, making Wizz Air a preferred choice for both leisure and business travelers seeking affordable yet efficient travel options. The promotion covers both one-way and round-trip flights, providing flexibility for passengers to plan their trips according to their needs.

Travelers are advised to book their flights early due to limited seat availability under this promotion. Wizz Air UAE continues to reinforce its commitment to providing affordable travel options while expanding its reach through strategic route additions and attractive promotions, further solidifying its position as a leading low-cost carrier in the region. This approach not only benefits travelers but also contributes to the growth of tourism in the destinations served by the airline.