
Emirates has introduced a major enhancement to its My Emirates Pass, making it available year-round for the first time, with over 600 exclusive discounts across Dubai.
This initiative allows passengers flying to, from, or through Dubai to enjoy unparalleled savings on a variety of experiences, including fine dining, luxury shopping, leisure attractions, and spa treatments. Whether planning a family vacation, a romantic getaway, or a solo adventure, the pass ensures travelers can access Dubai's best offerings throughout the year.
To take advantage of these benefits, passengers simply need to present their Emirates boarding pass—either physical or digital—along with a valid ID at participating venues. Travelers who check in online are advised to screenshot their boarding passes before landing as they may no longer be accessible afterward.
Seasonal offers are also included in the program, with summer discounts running from April 1 to September 30. During this period, visitors can enjoy promotions tied to the Dubai Summer Surprises festival from June 27 to August 31, featuring shopping deals, entertainment options, and dining experiences.
Prominent attractions such as Aquaventure Waterpark, The View at The Palm, and La Perle are among the highlights included in My Emirates Pass. Additionally, Emirates offers its Dubai Experience platform, where customers can create customized itineraries that include flights, hotel stays, and visits to key attractions. This platform provides exclusive rates on over 100 hotels and 200 activities and offers curated recommendations for seamless travel planning.
Members of Emirates’ loyalty program Skywards can further enhance their trips by earning and redeeming Miles at various partner locations in Dubai. With My Emirates Pass now available year-round and integrated with seasonal promotions like Dubai Summer Surprises and winter events such as the Dubai Shopping Festival, Emirates continues to elevate its customer experience by making Dubai an even more enticing destination for global travelers.