
Dubai’s Emirates Airline and Dubai Duty Free have taken a major step toward embracing digital currencies by signing Memorandums of Understanding (MoUs) with Crypto.com to enable cryptocurrency payments for flight bookings and retail purchases. The agreements, signed on July 8, 2025, at Emirates Group Headquarters in Dubai, mark a pioneering move to integrate Crypto.com Pay into their payment ecosystems, with implementation expected to begin next year.
Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, highlighted that the partnership reflects the airline’s commitment to adapting to evolving customer preferences and attracting younger, tech-savvy travelers who favor digital currencies. He noted that this initiative aligns with Dubai’s vision to lead in financial innovation while providing customers with greater flexibility and choice in how they transact with Emirates.
Dubai Duty Free, which posted a turnover of AED 4.118 billion in the first half of 2025, will enable crypto payments both in-store and online, enhancing the retail experience for millions of international travelers passing through Dubai International Airport. Managing Director Ramesh Cidambi described the move as a forward-looking step that adds significant value to their diverse customer base and supports sustained growth.
The MoUs also include plans for strategic collaborations such as joint marketing campaigns and customer engagement programs to promote awareness and adoption of cryptocurrency payments. Eric Anziani, President and COO of Crypto.com, emphasized that partnering with Emirates and Dubai Duty Free will accelerate mainstream adoption of digital assets and bring real momentum to the crypto industry in the Gulf Cooperation Council (GCC) region.
This initiative is part of Dubai’s broader strategy to become a global hub for crypto and digital finance innovation. The emirate has already established regulatory frameworks like the Virtual Assets Regulatory Authority (VARA) and hosts over 650 crypto companies in free zones such as DMCC. Other sectors, including real estate and petroleum retail, are also integrating cryptocurrencies, as seen in partnerships like Crypto.com’s recent collaboration with Emirates Petroleum Company (Emarat) to enable crypto payments at service stations.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, and other senior executives from Emirates and Crypto.com were present at the signing ceremony, underscoring the strategic importance of these partnerships in transforming travel and commerce through advanced digital payment solutions.
By enabling cryptocurrency payments, Emirates and Dubai Duty Free are positioning themselves at the forefront of the digital economy, offering travelers innovative, secure, and convenient payment options that reflect the future of global commerce.