
Saudi Arabia has marked a historic milestone in its tourism sector, with international visitor spending reaching an unprecedented SR49.4 billion in the first quarter of 2025, reflecting a 9.7 percent increase from the same period in 2024. This surge contributed to a travel surplus of SR26.8 billion, up 11.7 percent year-on-year, underscoring the Kingdom’s rapid transformation into a global tourism powerhouse.
This remarkable growth is fueled by strategic initiatives aligned with Saudi Vision 2030, which aims to diversify the economy and position tourism as a key pillar. The Ministry of Tourism credits this success to enhanced visa facilitation, innovative digital platforms like the ‘Spirit of Saudi Arabia’ app and the smart tour guide ‘Sara’, and the development of diverse tourism segments including adventure, ecotourism, cultural, medical, and business tourism.
Saudi Arabia’s tourism renaissance is anchored by world-class projects and heritage sites. The ultra-luxury Red Sea Project offers pristine coastal experiences such as snorkeling and scuba diving, while NEOM’s sustainable eco-tourism initiatives attract environmentally conscious travelers seeking unique adventures. Cultural tourism flourishes with revitalized sites like AlUla and Diriyah Gate, enhanced by immersive technologies that enrich visitor engagement.
Luxury tourism is also booming, with significant investments in high-end resorts and hospitality infrastructure. For instance, AlUla’s “Journey Through Time” masterplan, a $15 billion initiative, is set to generate tens of thousands of jobs and billions in GDP by 2035, featuring new luxury hotels like Marriott and Six Senses. NEOM’s Sindalah Island resort, with its upscale retail, dining, and leisure offerings, exemplifies the Kingdom’s ambition to attract affluent global travelers.
Building on this momentum, Saudi Arabia recently launched TOURISE, a groundbreaking 50-year tourism roadmap designed to sustain and accelerate growth. The initiative, supported by global industry leaders, focuses on AI-powered tourism, innovative business models, travel experience enhancement, and sustainable development. The first TOURISE Summit is scheduled for November 2025 in Riyadh, promising to showcase high-value investment opportunities and foster international collaboration.
The Kingdom’s tourism sector now contributes nearly five percent of GDP, second only to oil, and is projected to grow by 8 percent in 2025, with visitor numbers expected to surpass 30 million by year-end. This rapid expansion is backed by an $800 billion investment commitment and a vibrant calendar of global events, including the upcoming Esports World Cup and FIFA World Cup 2034.
At the Arabian Travel Market 2025, Saudi Arabia reinforced its global tourism leadership by securing 14 major international partnerships with hotel groups, travel platforms, and regional operators. The “Saudi Land” pavilion attracted over 46,000 visitors, showcasing the Kingdom’s diverse destinations and cultural heritage. These collaborations aim to enhance connectivity, diversify tourism products, and boost international arrivals.
The Saudi Tourism Authority’s summer 2025 program, ‘Colour Your Summer’, highlights the Kingdom’s year-round appeal, promoting coastal escapes along the Red Sea and adventure tourism in mountainous regions like Aseer and Taif. These efforts reflect a comprehensive strategy to cater to diverse traveler preferences and further integrate tourism into the national economy.
Saudi Arabia’s tourism boom in early 2025 is a testament to the Kingdom’s visionary leadership and strategic execution. By blending heritage preservation, luxury development, technological innovation, and sustainability, Saudi Arabia is rewriting the global tourism playbook. As the Kingdom accelerates toward its Vision 2030 targets, it is poised to become a dynamic, multifaceted destination that offers unparalleled experiences to travelers worldwide.