Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

Travellers eyeing affordable summer getaways are in for a treat as Wizz Air Abu Dhabi announces a 15% discount on select flights to and from the UAE capital. The offer is valid for bookings made for travel between May 1 and June 30, 2025.

The ultra-low-cost carrier, a joint venture between Abu Dhabi Developmental Holding Company (ADQ) and Hungary-based Wizz Air, is rolling out the promotion to fuel summer travel demand. Bookings can be made exclusively via the airline’s official website and mobile app.

While Wizz Air hasn’t released a complete list of discounted routes, the offer includes several popular regional and European destinations, targeting budget-savvy flyers looking to explore more for less during the peak travel season.

The promotion aligns with Wizz Air Abu Dhabi’s ongoing expansion strategy, reinforcing its commitment to growing a cost-effective network out of the UAE capital. Since its launch in 2021, the airline has focused on short- and medium-haul destinations, aiming to make travel accessible for all.

Travellers are encouraged to act fast—discounted seats are limited and only available within the promotional booking window.

Qatar Airways Holidays, the leisure division of the award-winning Qatar Airways, has unveiled meticulously curated travel packages for the FIFA World Cup 2026™, the largest-ever edition of the tournament spanning 16 host cities across Canada, Mexico, and the United States.

The historic event, featuring 48 teams and over 104 matches, will unite football fans globally, with Qatar Airways Holidays providing end-to-end solutions that include international and domestic flights, luxury accommodations, intercity transfers, stadium transport, and guaranteed match tickets.

These packages, available in phases leading up to the tournament, prioritize convenience for fans, offering four- and five-star hotel stays in prime locations, seamless airport-to-stadium logistics, and flexible booking options through a dedicated digital platform.

As FIFA’s Official Global Airline Partner through 2030, Qatar Airways will leverage its vast network of over 150 destinations and its Privilege Club loyalty program, allowing members to earn Avios points on every package component—from flights to hotel stays—redeemable for future travel or upgrades.

Steven Reynolds, Senior Vice President of Qatar Airways Holidays and Discover Qatar, highlighted the company’s fan-first approach: “Our packages are designed to eliminate travel complexities, ensuring supporters can focus entirely on the tournament. From curated city-hopping itineraries to exclusive hospitality experiences, we’re delivering unmatched access to this global celebration of football.”

The phased release strategy aims to accommodate diverse fan needs, with early registrants gaining priority access to premium match tickets and hotel inventory. Qatar Airways’ partnership with FIFA, active since 2017, underscores its commitment to global sports development, complementing its portfolio of high-profile collaborations with entities like UEFA, Formula 1®, and the Brooklyn Nets.

The airline’s role extends beyond logistics, offering cultural immersion opportunities, such as curated stopovers in Doha, where travelers can explore Qatar’s heritage ahead of their World Cup journey.

Exclusive Member Benefits and Global Reach:

Privilege Club members enjoy double-dip rewards, earning Avios on flights and Qpoints on total package value, alongside exclusive Cash + Avios redemption rates for significant savings. Qatar Airways Holidays’ partnerships with over 300,000 hotels and 40+ cruise lines ensure tailored experiences, whether fans seek urban hubs near stadiums or tranquil retreats between matches.

The division’s 170+ destination network and multi-city flight options simplify cross-border travel across the three host nations, with dedicated customer support teams assisting in customizing itineraries.

Registration and Competitive Edge:

With demand expected to surge, early registration via qatarairways.com/fifa26 is encouraged. The first-come, first-served model prioritizes accessibility, while the platform’s real-time availability tracking and flexible payment plans cater to diverse budgets. Qatar Airways Holidays also guarantees price-match competitiveness, ensuring bundled flights and accommodations remain cost-effective compared to piecemeal bookings.

Legacy of Sports Excellence:

Building on its success as the official carrier for the FIFA World Cup Qatar 2022™, Qatar Airways continues to champion global sports through partnerships with rugby’s British and Irish Lions, tennis icon Novak Djokovic, and motorsport events like MotoGP. Its 2026 travel packages reinforce this ethos, blending operational precision with fan-centric innovation, setting a new standard for mega-event hospitality.

About Qatar Airways Holidays:

Operating in 84 countries, the division specializes in seamless travel experiences, from curated stopovers in Doha’s cultural landmarks to event-centric bundles for Formula 1® and UEFA tournaments. Its integration with Privilege Club elevates loyalty rewards, while its focus on accessibility—including multilingual support and 24/7 assistance—ensures a stress-free journey for fans worldwide.

As the authorized provider for FIFA’s marquee event, Qatar Airways Holidays reaffirms its position as a leader in global sports tourism, transforming how fans engage with the world’s most beloved tournaments.

Oman Air has elevated its Muscat-Moscow route to a year-round service, marking a strategic move to cater to rising travel demand and deepen economic collaboration between the two nations. Starting in May, the airline will deploy its advanced Boeing 737 MAX-8 aircraft for three weekly flights during the summer season, with departures on Tuesdays and Saturdays in May and June, expanding to include Thursdays from July to September.

The winter schedule, effective October through April, will offer up to six weekly flights, departing Muscat in the afternoon and arriving in Moscow by evening, while return flights leave late at night, ensuring optimal connectivity. The aircraft’s dual-class configuration includes 12 spacious Business Class seats and 150 ergonomic Economy seats, all equipped with modern amenities such as USB ports and personalized entertainment systems.

The initiative aligns with Oman’s Vision 2040 framework, as highlighted by His Excellency Eng. Said bin Hamoud Al Maawali, Minister of Transport, Communications and Information Technology, who emphasized the route’s role in advancing tourism, trade, and cross-cultural engagement.

Oman Air CEO Con Korfiatis reinforced Moscow’s status as a high-demand hub, enabling the airline to bridge Russia with key markets in Asia, Africa, and the Middle East via Muscat’s strategic location. Beyond passenger travel, the expanded service bolsters cargo operations, facilitating the transport of high-value goods and perishables, thereby boosting bilateral trade.

Travelers on the route will experience Oman Air’s signature hospitality, including regionally inspired cuisine and a curated selection of entertainment. This expansion is part of the airline’s broader network growth, which includes recent additions like Chittagong and the Maldives, alongside increased frequencies to Indian cities such as Lucknow and Thiruvananthapuram.

By transitioning the Moscow route to year-round operations, Oman Air not only addresses seasonal travel spikes but also supports Oman’s economic diversification goals, positioning itself as a pivotal player in global aviation connectivity.

 

Etihad Airways has unveiled its Summer Sale for 2025, giving travelers the chance to save up to 30% on flights to a broad selection of global destinations. This limited-time offer is available for bookings made through April 18, 2025, with travel dates spanning from May 1 to September 30, 2025—ideal for summer vacations.

Discounted fares start at just AED 995 (approximately USD 270) on select routes, making international travel more accessible. Travelers can find attractive deals to sought-after destinations like Tel Aviv and Amman, while business class tickets to cities such as Bangkok begin at around AED 9,995, providing premium comfort at a competitive price.

This year’s sale introduces new routes to Prague and Warsaw, launching in June 2025, alongside discounted fares to popular seasonal destinations like Santorini, Antalya, and Nice—each celebrated for their scenic beauty and lively summer atmosphere. Etihad is also expanding its reach with 15 new destinations, offering travelers even more choices.

Families are a central focus of this promotion. Etihad provides dedicated family check-in counters, priority boarding, and a ‘Little VIP’ program featuring themed activity packs and child-friendly amenities, ensuring a smooth and enjoyable journey for families. The airline’s inflight entertainment system includes a wide range of family-friendly content to keep all passengers entertained.

Additionally, Etihad’s complimentary stopover program in Abu Dhabi offers up to two free nights at select hotels, inviting travelers to experience the city’s cultural and leisure attractions. With increased flight frequencies to major cities and leisure hotspots, Etihad’s Summer Sale 2025 delivers value, convenience, and enhanced service for both vacationers and business travelers.

Key destinations featured in Etihad’s Summer Sale 2025:

• Prague, Czechia (new route)

• Warsaw, Poland (new route)

• Antalya, Turkey (seasonal)

• Santorini, Greece (seasonal)

• Nice, France (seasonal)

• Paris, France

• Milan, Italy

• Rome, Italy

• Manchester, UK

• Frankfurt, Germany

• Munich, Germany

• Zurich, Switzerland

• Barcelona, Spain

• Madrid, Spain

• Malaga, Spain (seasonal)

• Atlanta, USA

• Nairobi, Kenya

• Bali, Indonesia (daily summer flights)

• Sydney, Australia (increased frequency)

In a move to boost travel enthusiasm and offer more affordable options to its customers, Wizz Air UAE has launched a significant promotion, providing discounts of up to 20% on flights to a variety of popular destinations. This enticing offer began on April 1, 2025, and applies to select routes, allowing travelers to explore exciting locations at reduced fares. The discounted travel period spans from April 28 to June 15, giving passengers ample time to plan their trips during the spring season.

The promotion is available for bookings made through Wizz Air's user-friendly website or mobile app, ensuring a seamless booking experience for all travelers. Members of the WIZZ Discount Club enjoyed exclusive early access to this offer starting March 31, while the general public could begin booking from April 1. This strategic move not only rewards loyal customers but also attracts new travelers looking for budget-friendly options.

Wizz Air UAE's network expansion is also noteworthy, with the introduction of new routes from Abu Dhabi to Varna, Bulgaria, and Bucharest Băneasa Airport in Romania. The Varna route operates three times a week, while Bucharest Băneasa sees four weekly flights, enhancing connectivity to these culturally rich destinations.

Varna, often referred to as the Pearl of the Black Sea, is renowned for its stunning beaches and historical landmarks, making it an ideal getaway for those seeking a mix of relaxation and cultural exploration. Bucharest Băneasa Airport, on the other hand, offers convenient access to Romania's vibrant capital, known for its architectural beauty and lively atmosphere.

The airline's extensive network spans across Europe, the Middle East, and Central Asia, catering to a diverse range of travelers. Popular routes include connections to major cities such as London, Milan, Abu Dhabi, and more, making Wizz Air a preferred choice for both leisure and business travelers seeking affordable yet efficient travel options. The promotion covers both one-way and round-trip flights, providing flexibility for passengers to plan their trips according to their needs.

Travelers are advised to book their flights early due to limited seat availability under this promotion. Wizz Air UAE continues to reinforce its commitment to providing affordable travel options while expanding its reach through strategic route additions and attractive promotions, further solidifying its position as a leading low-cost carrier in the region. This approach not only benefits travelers but also contributes to the growth of tourism in the destinations served by the airline.