Saudi Arabia’s national airline, Saudia, achieved a 9% year-on-year surge in passenger traffic during the first quarter of 2025, carrying over nine million travelers. Domestic routes led the growth with a 12% increase, serving four million passengers across 27,100 flights—a 4% rise in domestic operations.

International demand climbed 8%, with five million passengers flown on 20,900 flights, reflecting a 2% uptick in overseas services. The airline operated a total of 48,100 flights, up 3%, accumulating 143,600 flight hours, underscoring its expanded operational footprint.

The airline credits its success to a dynamic operational strategy that adapts seat capacity to seasonal demand spikes, supported by a state-of-the-art fleet and a predominantly Saudi workforce trained to meet global aviation standards. This aligns with Saudi Vision 2030’s goals to position the Kingdom as a global aviation hub.

In March 2025, Saudia secured the world’s top on-time performance ranking, achieving 94.07% punctuality for arrivals and 94% for departures during the high-demand Umrah season, as validated by aviation analytics leader Cirium.

Looking ahead, Saudia is accelerating its fleet modernization, with plans to expand from 147 to 265 aircraft through strategic orders. Recent acquisitions include 49 Boeing 787-10 Dreamliners for long-haul routes and 54 Airbus A321neos for regional connectivity.

Additionally, the Saudia Group finalized an order for 20 Airbus A330neo wide-body jets, with 10 earmarked for its budget subsidiary flyadeal, marking flyadeal’s debut in long-haul markets by 2027. These fuel-efficient additions aim to support Saudi Arabia’s target of serving 330 million annual passengers by 2030.

Passenger experience enhancements remain a priority, with AI-driven virtual assistants now integrated into Saudia’s digital platforms, offering end-to-end travel support. The airline continues to refine its ground and in-flight services, including premium lounges and tailored onboard offerings, to elevate customer satisfaction.

As the Kingdom’s aviation sector expands under Vision 2030, Saudia’s investments in technology, workforce development, and fleet modernization solidify its role as a cornerstone of Saudi Arabia’s ambitious connectivity agenda.

Emirates has officially launched ‘Emirates First’ at Terminal 3 of Dubai International Airport (DXB), providing an elevated and exclusive airport experience designed specifically for its First Class passengers and Skywards Platinum members. This new facility represents a significant upgrade to the check-in experience, where privacy, comfort, and personalized service are paramount.

Upon arrival, guests are welcomed through a grand golden entrance that distinguishes the private Emirates First area. A dedicated Emirates host verifies eligibility and offers a warm welcome, signaling the start of a journey defined by refined hospitality. The design concept for Emirates First thoughtfully incorporates a neutral palette with warm earth tones, balanced by Emirates' signature bronze and gold accents, creating a harmonious and calming environment. Visitors experience a blend of grand architectural elements such as stately columns, alongside sophisticated flooring that transitions from rich wood to elegant marble with plush carpeting in the seating areas.

 Seating options include luxurious leather armchairs and fabric sofas designed for relaxation. The space features iconic Rolex clocks showing time in major international cities, an extravagant fresh flower display, and a backlit Ghaf Tree installation a tribute to the UAE’s national tree linking the modern facility to local culture and heritage.

In an effort to minimize distractions and enhance the peacefulness of the environment, all digital screens and advertising have been removed. Soft, integrated lighting and natural greenery help create an atmosphere of tranquility that sets this lounge apart from typical airport spaces.

Recognizing the value of time for premium travelers, Emirates First integrates technology with personalized service. Guests can complete their check-in using iPads directly from comfortable seating areas, allowing families or groups to remain together while one member manages formalities. Alternatively, dedicated marble and brass check-in counters are available for those who prefer face-to-face service.

Baggage for Emirates First passengers is handled with particular care, being placed on dedicated First Class baggage belts to ensure swift and secure handling. After check-in, guests benefit from expedited access through specialized Security and Immigration lanes, making the transition seamless and stress-free.

Following the check-in experience, passengers can access any of the three exclusive Emirates First Class Lounges within Terminal 3, which offer a suite of premium services including chef-curated à la carte dining, fine selection of wines, spirits, and Champagne, spa treatments, business centers, children’s play areas, and concierge-operated duty-free shopping assistance.

Emirates also offers a comprehensive end-to-end luxury travel service. Its renowned Chauffeur Drive service provides private transfers to and from the airport, enhancing convenience and comfort beyond the terminal. Globally, Emirates First Class customers enjoy privileged access to 43 dedicated Emirates Lounges, complementing a seamless travel experience with chauffeured door-to-door transfers available at most destinations.

This latest upgrade builds upon Emirates’ continued investments in First Class service enhancements that were introduced earlier this year. These enhancements include a creatively designed keepsake menu that narrates the airline’s curated wine selection and culinary inspirations, Emirates-branded Robert Welch bowls specifically crafted for unlimited caviar service, and distinctive rustic cheeseboard slates designed to elevate the onboard dining experience.

Additionally, Emirates First Class cabin crew now deliver a white-glove service, bringing an unmatched level of attention and sophistication directly to passengers onboard.

With an industry-leading weekly availability of 26,800 international First Class seats, Emirates firmly holds its position as the largest global operator in this premium category. The airline remains committed to continuous innovation and investment in both ground and inflight products, ensuring that every aspect of the customer journey epitomizes excellence.

Adel al Redha, Deputy President & Chief Operating Officer of Emirates, emphasizes the airline’s dedication to this vision by stating, “We invest heavily in upgrading our ground products, and Emirates First is one of the areas that will offer a unique and private environment to our First Class customers and Skywards Platinum members.

We know our customers value privacy and convenience, and this will provide another level of hospitality to the check-in experience, as part of our efforts to continuously uplift the overall travel journey. Now, our customers can enjoy a sleek transfer with our Chauffeur Drive Service, a swift check-in at the exclusive Emirates First, explore a world-class lounge before boarding, and relax into a multi award-winning inflight experience with Emirates.”

Through the reimagined Emirates First experience, the airline not only enhances its signature luxury hospitality but also reaffirms its position as a global leader in premium travel, committed to delivering an unsurpassed and holistic ‘Fly Better’ journey from doorstep to destination.

Qatar Airways has introduced Privilege Club Pro, a new subscription service within its loyalty programme that enables members to earn additional Avios and Qpoints each month. This marks the first time a loyalty programme using Avios has launched a subscription model allowing members to collect status points, setting a new standard for boosting rewards and advancing tier status.

Developed in partnership with Points, a Plusgrade company specializing in ancillary revenue solutions, Privilege Club Pro allows members to accelerate their Avios balances. Subscribers can enjoy a range of rewards, such as bidding on exclusive experiences through Privilege Club Collection, booking award seat flights, shopping at Qatar Duty Free, and accessing hundreds of partners worldwide.

Christophe Guittard, Senior Vice President Business-to-Consumer at Qatar Airways, commented, “As a lifestyle loyalty programme, Privilege Club continues to expand the way members engage with their everyday transactions by ensuring steady, predictable progress toward meaningful rewards. Our latest addition, Privilege Club Pro, is a flexible subscription offering that brings members closer to their goals.

 By boosting their monthly Avios and Qpoints balance, members can now plan ahead for their dream trip or elevate their journey with upgrades and exclusive moments at Qatar Duty Free home to one of the most expansive collections of luxury brands in any airport, alongside curated boutiques and world-class dining options. It reflects our continued commitment to rewarding loyalty in more personal, relevant, and exciting ways, and we look forward to welcoming members to this new chapter.”

Members can subscribe to Privilege Club Pro via qatarairways.com or the Qatar Airways app, choosing from monthly or yearly plans across four tiers:

• Access: 2,500 Avios per month; USD 50/month or USD 500/year
• Select: 7,500 Avios per month; USD 130/month or USD 1,300/year
• Exclusive: 15,000 Avios per month; USD 240/month or USD 2,400/year
• Ultimate: 20,000 Avios and five Qpoints per month; USD 350/month or USD 3,500/year

The Ultimate tier includes Qpoints, which help members maintain or upgrade their loyalty status. The required Qpoints for tier upgrades are as follows: Burgundy to Silver – 150 Qpoints, Silver to Gold – 300 Qpoints, and Gold to Platinum – 600 Qpoints.

Privilege Club members can spend Avios on curated sports, entertainment, lifestyle, and culture packages through Privilege Club Collection, including access to global events like the FIFA World Cup 2026, Formula 1, and UEFA Champions League. Travelers passing through Hamad International Airport recently named the ‘Best Airport in the Middle East’ by Skytrax in 2025 can also redeem Avios at Qatar Duty Free, which features over 200 outlets offering luxury shopping, unique dining, and convenient express shops.

ge Club Pro offers members a flexible and rewarding way to accelerate their travel benefits, providing more opportunities to enjoy exclusive experiences and elevate their loyalty status.

Dubai’s Emirates Airline and Dubai Duty Free have taken a major step toward embracing digital currencies by signing Memorandums of Understanding (MoUs) with Crypto.com to enable cryptocurrency payments for flight bookings and retail purchases. The agreements, signed on July 8, 2025, at Emirates Group Headquarters in Dubai, mark a pioneering move to integrate Crypto.com Pay into their payment ecosystems, with implementation expected to begin next year.

Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, highlighted that the partnership reflects the airline’s commitment to adapting to evolving customer preferences and attracting younger, tech-savvy travelers who favor digital currencies. He noted that this initiative aligns with Dubai’s vision to lead in financial innovation while providing customers with greater flexibility and choice in how they transact with Emirates.

Dubai Duty Free, which posted a turnover of AED 4.118 billion in the first half of 2025, will enable crypto payments both in-store and online, enhancing the retail experience for millions of international travelers passing through Dubai International Airport. Managing Director Ramesh Cidambi described the move as a forward-looking step that adds significant value to their diverse customer base and supports sustained growth.

The MoUs also include plans for strategic collaborations such as joint marketing campaigns and customer engagement programs to promote awareness and adoption of cryptocurrency payments. Eric Anziani, President and COO of Crypto.com, emphasized that partnering with Emirates and Dubai Duty Free will accelerate mainstream adoption of digital assets and bring real momentum to the crypto industry in the Gulf Cooperation Council (GCC) region.

This initiative is part of Dubai’s broader strategy to become a global hub for crypto and digital finance innovation. The emirate has already established regulatory frameworks like the Virtual Assets Regulatory Authority (VARA) and hosts over 650 crypto companies in free zones such as DMCC. Other sectors, including real estate and petroleum retail, are also integrating cryptocurrencies, as seen in partnerships like Crypto.com’s recent collaboration with Emirates Petroleum Company (Emarat) to enable crypto payments at service stations.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, and other senior executives from Emirates and Crypto.com were present at the signing ceremony, underscoring the strategic importance of these partnerships in transforming travel and commerce through advanced digital payment solutions.

By enabling cryptocurrency payments, Emirates and Dubai Duty Free are positioning themselves at the forefront of the digital economy, offering travelers innovative, secure, and convenient payment options that reflect the future of global commerce.

Emirates officially inaugurated its first dedicated travel store in Japan on July 8, 2025, marking a significant milestone in the airline’s expansion within the Kansai region. The new store, located in Osaka’s bustling commercial district, is designed to bring Emirates’ world-renowned hospitality and personalized service closer to customers, enhancing their travel planning experience.

The opening ceremony was graced by Nabil Sultan, Executive Vice President – Passenger Sales and Country Management at Emirates, alongside Mr. Hirofumi Yoshimura, Governor of Osaka Prefecture, and H.E. Shihab Alfaheem, Ambassador Extraordinary and Plenipotentiary of the United Arab Emirates to Japan. Emirates’ senior management, distinguished guests, and media representatives also attended the event, underscoring the importance of this new venture.

Spanning 110 square meters, the Emirates Travel Store offers a comprehensive, customer-centric environment where travelers can receive expert assistance from a multilingual team. The staff is equipped to support both Japanese and international customers with flight bookings, travel-related information, and bespoke itinerary planning. This personalized service aims to address the diverse needs of travelers, from leisure tourists to business professionals.

The store’s interior has been thoughtfully designed to reflect modern luxury and comfort. Soft beige lounge chairs and sleek contemporary furnishings create a warm and relaxed atmosphere, encouraging customers to take their time while planning their journeys. To enhance convenience, the store features a self-service kiosk and an innovative personalized Queue Management system, streamlining customer flow and reducing wait times. Additionally, a selfie mirror with unique backgrounds showcasing popular Emirates destinations adds an interactive and engaging element to the customer experience.

During the opening remarks, Mr. Nabil Sultan emphasized the strategic importance of the Japanese market for Emirates. He stated, “Japan is a vital market for Emirates, and today’s opening reflects our commitment to building even deeper connections with our valued customers and partners here in the Kansai region by bringing our products and services even closer to them. The opening of our first retail store in Osaka is a reflection of our customer-first philosophy and we’re confident that this space will enable us to engage in more meaningful ways with the Japanese community.”

Emirates continues to strengthen its presence in Japan with daily flights to Osaka Kansai, Tokyo Narita, and Tokyo Haneda airports. The airline’s fleet serving Japan has been retrofitted with enhanced products, including upgraded seating, improved in-flight entertainment systems, and premium dining options, ensuring a superior travel experience for passengers.

The Emirates Osaka Travel Store is open Monday through Friday from 11:00 AM to 1:00 PM and 2:00 PM to 7:00 PM, with a break between 1:00 PM and 2:00 PM. The store remains closed on weekends and public holidays to maintain optimal service quality during operational hours.

This new retail space not only serves as a booking and information center but also acts as a cultural bridge, promoting greater understanding and exchange between Japan and the UAE. Through this initiative, Emirates aims to foster stronger community ties and encourage more travelers from the Kansai region to explore the world with the airline’s extensive global network.

With this innovative travel store, Emirates is setting a new standard for customer engagement in Japan, combining state-of-the-art technology, personalized service, and elegant design to create a unique and memorable travel planning experience.

Emirates Skywards has officially reinstated points transfers from all major U.S. credit card loyalty programs, following a suspension that began in late May 2025 due to an upgrade of the airline’s internal loyalty management system.

This upgrade required Emirates and its partners—American Express Membership Rewards, Chase Ultimate Rewards, Bilt Rewards, Capital One miles, and Citi ThankYou points—to temporarily halt the ability to transfer points into the Skywards program while technical systems were rebuilt to accommodate the new platform.

The blackout period varied by issuer, with Bilt pausing transfers from May 27 to June 19, Chase from May 29 to June 30, and Amex implementing a suspension from May 28 with no initially announced end date.

The restoration of transfer capability comes as a relief to travelers who rely on Skywards for premium cabin redemptions, especially since Emirates is often the most direct route to booking its sought-after business and first class seats, despite higher award costs and carrier-imposed surcharges. Notably, the transfer process appears to be functioning smoothly, with many users reporting instant transfers, though times may vary by issuer.

However, significant changes are on the horizon. From July 27, 2025, Citi ThankYou points will transfer to Emirates Skywards at a reduced 5:4 ratio, meaning 1,000 Citi points will yield only 800 Skywards miles—a 20% devaluation from the previous 1:1 rate. There is speculation that similar changes could occur with other issuers, though no announcements have been made.

Additionally, Emirates now restricts first-class award redemptions to Skywards elite members, but travelers can still access first-class seats by transferring points to partner programs like Qantas Frequent Flyer, which maintains a 1:1 transfer ratio with several U.S. credit cards.

Emirates Skywards also maintains partnerships with numerous airlines, including Air Canada, Bangkok Airways, Copa Airlines, Japan Airlines, Korean Air, and Qantas, providing members with a broad range of options for earning and redeeming miles beyond Emirates flights. The recent developments underscore both the continued value and evolving landscape of the Skywards program for frequent flyers and points enthusiasts