Malaysia has firmly established itself as Asia’s most visited country in the first quarter of 2025, attracting over 10.1 million foreign tourists and surpassing long-time regional leaders such as Thailand and Singapore. This impressive 22% year-on-year increase signals a significant shift in the region’s tourism dynamics, highlighting Malaysia’s growing prominence as a top global travel destination.

Visa Relaxation Fuels Tourism Surge

A key factor driving this surge is Malaysia’s progressive visa policies. The government extended visa-free entry for Chinese nationals for five years, with the possibility of further extension until 2036, and granted Indian tourists visa-free access through 2026.

These initiatives have dramatically lowered travel barriers for two of the world’s largest outbound travel markets, resulting in a substantial influx of visitors. Additionally, Malaysia has implemented streamlined e-visa and eNTRI (Electronic Travel Registration & Information) systems, enabling faster and more convenient entry for tourists from over 60 countries.

Singapore Leads as Top Source Market

Singapore remains Malaysia’s largest source of visitors, with nearly 5 million arrivals in Q1 2025, reflecting strong bilateral ties and seamless cross-border travel facilitated by improved transport links such as the Rapid Transit System (RTS) connecting Johor Bahru and Singapore.

China follows closely as the second-largest market, contributing 1.12 million visitors, while Indonesia ranks third with 1.08 million tourists. Other notable source countries include Thailand, Brunei, India, and Australia, indicating Malaysia’s broad regional and international appeal.

Regional Competition and Changing Travel Patterns

Malaysia’s rise comes amid evolving regional tourism trends. Thailand, historically Southeast Asia’s tourism leader, recorded 9.55 million visitors in Q1 2025, placing it second behind Malaysia. Vietnam and Singapore followed with 6 million and 4.3 million arrivals, respectively.

Malaysia’s reputation for safety, family-friendly environments, and cultural diversity has attracted travelers seeking alternatives to traditional hotspots. Meanwhile, Thailand has faced challenges including political unrest and security concerns that have impacted tourist confidence.

Strategic Infrastructure and Connectivity Investments

Malaysia’s tourism revival is supported by significant investments in infrastructure and connectivity. Since mid-2024, the Ministry of Tourism, Arts, and Culture has facilitated over 3,100 weekly international flights with a combined seating capacity exceeding 620,000, enhancing accessibility from key markets in Asia, Europe, and North America.

Major airports such as Kuala Lumpur International Airport (KLIA) and Penang International Airport have undergone upgrades to improve passenger experience. The government has also expanded tourism corridors and improved road and rail networks to popular destinations like Langkawi, Penang, and the Cameron Highlands.

Economic Impact and Industry Growth

The tourism sector’s resurgence is delivering substantial economic benefits. Malaysia welcomed 6.7 million international visitors in the first two months of 2025 alone, a 31.3% increase compared to the previous year and 14.5% above pre-pandemic levels. Total tourist receipts reached RM106.78 billion in 2024, representing a 43.7% increase over 2023 and surpassing pre-pandemic figures by 20%.

This growth has spurred job creation across hospitality, retail, transportation, and cultural sectors, contributing significantly to Malaysia’s GDP and supporting small and medium enterprises (SMEs) in rural and urban areas alike.

Diverse Attractions and Global Recognition

Malaysia’s diverse attractions continue to captivate travelers worldwide. Visitors are drawn to iconic landmarks such as the Petronas Twin Towers and Batu Caves, alongside natural wonders including the pristine beaches of Langkawi and Tioman Island, and the biodiverse rainforests of Sarawak and Sabah, home to unique wildlife like orangutans and proboscis monkeys.

The country’s vibrant cultural festivals, world-class cuisine, and warm hospitality further enhance its appeal. In 2024, Malaysia was named Asia’s “most loved country” by Insider Monkey, a testament to its growing international reputation.

Sustainability and Future Prospects

Malaysia is also committed to sustainable tourism development. Initiatives promoting eco-tourism, community-based tourism, and conservation efforts are gaining momentum, aligning with global trends and traveler preferences. The government’s 2024-2026 tourism roadmap emphasizes responsible tourism practices, digital innovation, and diversification of tourism products to include wellness, adventure, and cultural tourism.

Looking ahead, Malaysia is poised to surpass 26.2 million tourist arrivals by the end of 2025, fully recovering from the pandemic’s impact and setting new records. The upcoming Visit Malaysia Year 2026 campaign is expected to further boost international arrivals, supported by continued marketing efforts, enhanced infrastructure, and strategic partnerships with global travel stakeholders.

With its blend of strategic policy, enhanced connectivity, rich cultural heritage, and commitment to sustainable tourism, Malaysia is not only leading Asia’s tourism recovery but also redefining the region’s travel landscape as a premier destination for travelers worldwide.

A recent study by comparison platform HelloSafe has identified Singapore as the safest country in Asia for travelers in 2025, while the Philippines has been ranked as the least safe destination not only in Asia but globally.

According to the HelloSafe Safety Index, which evaluates countries on a scale where 0 represents the safest and 100 the least safe, Singapore achieved a score of 19.99, placing it second worldwide behind Iceland, which leads with 18.23 points. Denmark, Austria, and Switzerland round out the global top five, with Singapore being the only non-European nation in this elite group.

The HelloSafe index is based on 35 objective criteria across five categories: natural disasters, societal violence, involvement in armed conflicts, health infrastructure, and militarization. The company emphasizes that the ranking is designed to reflect overall security and safety, not the attractiveness of a country as a tourist destination. The methodology assigns up to 30 points for natural disasters, 20 each for societal violence, armed conflict involvement, and healthcare infrastructure, and 10 points for militarization.

In contrast to Singapore’s high ranking, the Philippines received a score of 82.32, making it the least safe country for travelers in 2025. Colombia (79.21), Mexico (78.42), India (77.86), and Russia (75.65) follow as the next least safe destinations. The United States, notably, ranked 14th least safe with a score of 59.47.

The study also highlights regional differences within Southeast Asia. Malaysia, with a score of 36.92, is categorized as "Safe," while Vietnam (51.33) and Thailand (52.39) are considered "Not Very Safe." Indonesia, with a score of 72.94, falls into the "Dangerous" category.

Europe remains the safest continent for travelers, with 12 of the top 15 safest countries located there. Bhutan and Qatar are the only other non-European countries to make the top 15, ranking 11th and 12th, respectively. France, however, is an exception among European countries, ranking 80th globally due to ongoing concerns about terrorism.

HelloSafe’s findings challenge some common perceptions about travel safety, revealing that some popular destinations may not always align with travelers’ assumptions about security

As Eid Al Adha approaches, excitement fills the air as many residents of the UAE begin to finalize their plans for the holiday season. This festive occasion, celebrated by millions, not only marks the end of Hajj but also brings families and friends together in joyous gatherings.

With the summer heat intensifying, a significant number of residents are choosing to escape to cooler destinations, seeking adventure or simply a refreshing break from daily life.

While some opt for relaxing staycations in luxurious resorts or local getaways, many are eager to explore new cultures and landscapes just a short flight away.

For those still uncertain about their travel plans, there are several enticing visa-free countries within easy reach, perfect for a quick getaway during the holiday. These destinations offer a mix of natural beauty, rich history, and vibrant culture, all while eliminating the hassle of visa applications.

Whether you’re looking for a serene beach retreat, a cultural exploration, or an adventurous trek, these five visa-free countries provide ample options for an unforgettable Eid experience.

Here are five visa-free destinations for your next holiday adventure:

Georgia

One of the most popular choices among UAE residents is Georgia. This captivating country, located at the crossroads of Europe and Asia, is renowned for its stunning natural landscapes and rich cultural heritage. The charming capital, Tbilisi, offers a unique blend of history and modernity, characterized by its colorful architecture and vibrant arts scene.

Visitors can explore ancient churches, sample delicious Georgian cuisine, and enjoy wine tasting in the picturesque vineyards of Kakheti. Residents can enjoy visa-free entry for up to 90 days, with a flight time of just 3.5 to 4 hours.

Seychelles

Another paradise to consider is the Seychelles, an archipelago in the Indian Ocean famous for its breathtaking beaches and lush natural beauty. Ideal for those looking to escape the urban grind, Seychelles promises tranquility and relaxation.

Visitors can spend their days lounging on pristine beaches, snorkeling in vibrant coral reefs, or hiking through lush national parks like Vallée de Mai. The journey takes approximately 4.5 hours, and UAE residents can visit without needing a visa.

Maldives

For those yearning for a tropical escape, the Maldives is a quintessential choice. Known for its crystal-clear lagoons and idyllic resorts, this destination is perfect for unwinding by the beach. Water sports enthusiasts can enjoy activities such as scuba diving, kayaking, and jet skiing.

The Maldives offers a visa on arrival for all nationalities, making it accessible for UAE travelers. The flight duration is around 4.5 to 5 hours, and many resorts provide all-inclusive packages that cater to various budgets.

Azerbaijan

Azerbaijan presents another appealing option, situated at the intersection of Europe and Asia. This country boasts a rich tapestry of natural beauty, historic towns, and a vibrant cultural scene. Baku, the capital, is known for its futuristic architecture and ancient sites like the Old City (Icherisheher).

Visitors can enjoy traditional Azerbaijani dishes, such as plov and dolma. UAE residents can easily obtain a visa on arrival for stays of up to 30 days, with a flight time of about 3 hours.

Nepal

Finally, for those looking to immerse themselves in nature, Nepal is an ideal destination. Home to the majestic Himalayas and Mount Everest, Nepal is celebrated for its trekking opportunities, diverse cuisine, and ancient UNESCO World Heritage sites such as Bhaktapur and Pashupatinath Temple.

Adventurous travelers can embark on treks in the Annapurna or Langtang regions, while those seeking a more leisurely experience can explore the vibrant capital, Kathmandu. Residents can secure a visa on arrival, with travel times of approximately 4.5 hours.

As Eid Al Adha draws near, these five visa-free destinations offer UAE residents the perfect opportunity to explore new cultures and landscapes, all while enjoying a refreshing break from the heat. Whether you seek adventure, relaxation, or cultural immersion, each of these countries has something unique to offer.

In 2025, museums have transcended their traditional roles as passive vessels of knowledge. Around the globe, these cultural landmarks are undergoing a stunning transformation — not only housing masterpieces but becoming masterpieces themselves. In an era when visual storytelling and immersive environments dominate the cultural landscape, museum architecture has emerged as an art form, blurring the lines between structure and sculpture, between containment and creativity. This new generation of museums doesn't just protect history; it writes its own narrative in concrete, glass, wood, and steel.

As travelers seek out destinations that offer both cultural depth and visual grandeur, these architectural marvels are rising to the occasion. They're designed not only to inform but to evoke emotion, spark conversation, and deepen human connection to both place and purpose. From reimagined grain silos in Norway to subterranean digital sanctuaries in Saudi Arabia, these awe-inspiring museums are pushing the boundaries of design, sustainability, and spatial storytelling.

In many cases, the buildings themselves rival — or even surpass — the art they house. They challenge the conventional museum experience, inviting visitors to interact with the space as much as with the exhibits. They use light, shadow, texture, and scent to create multisensory journeys. Whether it’s a heritage structure reinterpreted for the modern age or a futuristic concept rooted in local culture, these museums remind us that architecture is not just a backdrop — it's a bold, dynamic protagonist.

1. Grand Palais – Paris, France

The Grand Palais is a masterpiece of architectural grandeur, originally built for the 1900 Paris Exposition by architect Charles Girault. This iconic structure features a vast 17,500-square-meter glass roof that allows natural light to flood the space, enhancing its ornate sculptures and frescoes.

After an extensive restoration by Chatillon Architectes, the Grand Palais now serves as a cultural hub, hosting art exhibitions, fashion shows, and public events. Its preserved upper gallery offers visitors a unique promenade, connecting them with Parisian history and providing panoramic views of the city.

2. Saka Museum – Bali, Indonesia

Opened in July 2024, the Saka Museum is a cultural gem within the Ayana Bali hotel complex, overlooking the breathtaking Jimbaran Bay. This museum reflects the Balinese philosophy of Giri Segara, symbolizing the harmony between mountain and sea. Its design includes a sloping roof that mimics the natural landscape, while a reflective pool enhances the serene atmosphere.

The Saka Museum showcases Bali’s living traditions, including an in-depth exploration of the Nyepi Day of Silence, offering visitors a deep dive into the island’s rich cultural heritage.

3. Audeum – Seoul, Republic of Korea

Audeum, designed by renowned architect Kengo Kuma, is an innovative museum that engages all five senses. Its façade, adorned with vertical aluminum pipes, reflects the beauty of nature and the play of light. The interior features a fragrant cypress wood entrance, inviting visitors to experience a multisensory journey.

Audeum not only showcases art but also serves as a space for performance and community engagement, creating an immersive environment where art and nature coexist harmoniously.

4. Kunstsilo – Kristiansand, Norway

Kunstsilo, a remarkable transformation of a former grain silo, is now Southern Norway’s largest museum, housing the world’s most extensive private Nordic art collection. Completed in May 2024, this three-story structure offers expansive views of the coastline and features a grand staircase that encourages meditation and reflection.

The museum hosts temporary exhibitions, workshops, and cultural events, making it a vibrant center for art and community engagement while celebrating the region’s industrial heritage.

5. Diriyah Art Futures – Riyadh, Saudi Arabia

Diriyah Art Futures stands as the first museum in the Arabian Peninsula dedicated to digital art. This ambitious project integrates exhibition spaces, research labs, and artist residencies into a cohesive structure that connects with the surrounding landscape of Wadi Hanifah. The design incorporates traditional architectural elements while embracing modern technology, creating an inviting atmosphere for exploration and interaction.

The museum aims to foster a dialogue between contemporary art and cultural heritage, appealing to both local and international audiences.

6. Cleveland Museum of Natural History – Cleveland, United States

The Cleveland Museum of Natural History recently underwent a transformative renovation by DLR Group, reflecting the region's geological history. The redesign features flowing, alluvial forms reminiscent of glacial landscapes, unifying the museum's diverse exhibits.

Set on beautifully landscaped grounds, the museum offers educational programs, interactive exhibits, and a planetarium, making it a vital resource for families, students, and researchers alike. Its commitment to conservation and education underscores the importance of natural history in understanding our world.

7. Joslyn Art Museum – Omaha, United States

The Joslyn Art Museum is an architectural wonder that combines historical and contemporary designs. Founded in 1931, the museum features three distinct buildings, including the original Art Deco structure and two modern additions by renowned architects.

The museum's collection spans 5,000 years of art, with a focus on American and European works. It offers educational programs, workshops, and community events, making art accessible to all. The campus also boasts beautiful gardens and outdoor spaces for visitors to enjoy.

8. Louvre Museum – Paris, France

The Louvre, one of the world’s most famous museums, features a glass pyramid entrance designed by I.M. Pei, which revolutionized the visitor experience. The museum houses an extensive collection of art, including the Mona Lisa and the Venus de Milo, spanning thousands of years and cultures.

The Louvre regularly hosts temporary exhibitions, educational workshops, and cultural events, making it a dynamic space that connects history with contemporary artistic expressions. Its rich history as a royal palace adds to the allure of this iconic institution.

9. Guggenheim Museum Bilbao – Spain

Frank Gehry’s Guggenheim Museum Bilbao is a landmark of contemporary architecture, known for its flowing, sculptural forms clad in titanium. Since its opening in 1997, the museum has revitalized the city’s industrial landscape and become a cultural beacon.

The museum hosts a diverse range of exhibitions, from modern and contemporary art to immersive installations. Its innovative design enhances the visitor experience, making it a must-see destination for art lovers and architecture enthusiasts alike.

10. Museum of Islamic Art – Doha, Qatar

I.M. Pei’s Museum of Islamic Art is a stunning example of modern architecture inspired by ancient Islamic design. Rising from an artificial island, the museum features a limestone façade and geometric forms that create breathtaking views of Doha Bay. Inside, it houses one of the world’s finest collections of Islamic art, spanning over 1,400 years.

The museum also offers educational programs, workshops, and cultural events, fostering a deeper understanding of Islamic heritage and its influence on global art.

These architectural wonders demonstrate that museums have evolved into destinations that celebrate both art and the human experience. Whether admiring the grandeur of the Grand Palais in Paris or exploring the innovative design of Diriyah Art Futures, visitors are invited to engage with culture in new and exciting ways. In a world where the journey through these stunning structures can be as enlightening as the art they contain, these museums are redefining the experience of cultural exploration.

China is significantly expanding its 30-day visa-free entry policy in 2025 by adding 14 new countries, aiming to facilitate tourism, business, cultural exchanges, and transit travel. This expansion is divided into two main groups of countries with different effective periods.

South American Countries (Effective June 1, 2025 – May 31, 2026):

Citizens holding ordinary passports from the following five South American nations will be able to enter Mainland China visa-free for up to 30 days:

• Brazil
• Argentina
• Chile
• Peru
• Uruguay

This visa exemption applies to travel for tourism, business, family visits, cultural exchange programs, and transit, but excludes paid work or study activities.

European and Asian Countries (Effective November 30, 2024 – December 31, 2025):

Nine countries from Europe and Asia, including Japan, are also granted 30-day visa-free access:

• Bulgaria
• Croatia
• Estonia
• Japan
• Latvia
• Malta
• North Macedonia
• Montenegro
• Romania

Travelers from these countries can stay visa-free for up to 30 days for similar purposes as above, including cultural exchange.

Full Updated List of 43 Countries with 30-Day Visa-Free Access:

In addition to the 14 new countries, China’s 30-day visa waiver policy already covers 29 other countries primarily from Europe, Asia-Pacific, and South America, making a total of 43 countries eligible. The full list includes:

Region	Countries
Europe	Andorra, Austria, Belgium, Bulgaria, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Luxembourg, Malta, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland
Asia-Pacific	Australia, Brunei, Japan, Malaysia, New Zealand, South Korea
South America	Argentina, Brazil, Chile, Peru, Uruguay

This policy allows stays up to 30 days without a visa for tourism, business, family or friend visits, transit, and cultural exchange activities. Travelers must hold valid passports from eligible countries and may need to show proof of accommodation and return or onward tickets. Paid employment and study remain outside the scope of this visa exemption and require separate visas.

Additional Measures:

China has also signed a reciprocal visa exemption agreement with Uzbekistan, effective June 1, 2025, allowing ordinary passport holders from both countries to stay visa-free for up to 30 days per visit, with a cumulative maximum of 90 days within any 180-day period.

This comprehensive visa-free expansion reflects China’s strategic efforts to revive international tourism and business exchanges in the post-pandemic era by simplifying entry procedures and encouraging more global visitors to explore its culture and economy.

The United States, long celebrated as the world’s largest and most influential travel and tourism market, is facing an unprecedented decline in international tourism revenue in 2025, with losses projected at $12.5 billion. This sharp drop will see foreign visitor spending fall to just under $169 billion, compared to $181 billion in 2024, marking a 7% year-over-year decrease and a staggering 22.5% decline from the sector’s previous peak.

Unlike other major economies, the U.S. stands alone among 184 countries analyzed by the World Travel & Tourism Council (WTTC) and Oxford Economics as the only nation expected to see a drop in international tourism spending this year.

This downturn is not merely a statistical anomaly but a direct blow to the broader U.S. economy, which relies heavily on tourism for jobs, tax revenue, and community vitality. The travel and tourism sector is valued at nearly $2.6 trillion and supports about 20 million jobs nationwide, while generating $585 billion in tax revenue—about 7% of total U.S. tax income. The effects of this decline are being felt unevenly, with gateway cities and regions near the Canadian border hit hardest.

For example, New York City has revised its 2025 forecasts, now expecting 400,000 fewer international tourists and a $4 billion drop in tourism spending compared to 2024. Upstate New York and northern border businesses are also reporting significant decreases in Canadian bookings, with 66% noting a "significant decrease" and 26% already reducing staff.

Several factors are driving this negative trend. The strong U.S. dollar has made travel to the U.S. more expensive for foreign visitors, while recent political rhetoric, new tariffs, and stricter border enforcement have contributed to a perception of the U.S. as less welcoming. The imposition of tariffs and controversial statements—such as suggestions that Canada should become the "51st state"—have provoked backlash, particularly from Canada, which was previously the largest source of visitors to the U.S..

Canadian leisure bookings to the U.S. dropped 40% in March 2025 compared to the previous year, and European inbound travel fell by 17% in the same period. Overall, international arrivals are predicted to decline by 9.4% in 2025, with air visitors from Mexico down 23% and a 3.3% decrease in overseas visitors during the first quarter of the year.

The situation is exacerbated by travel advisories issued by countries like Canada, the U.K., and Germany, warning their citizens about heightened risks when traveling to the U.S. due to incidents of detentions and refusals at the border. If such advisories spread to more countries, experts warn that the cumulative impact could reach as high as $120 billion in lost tourism revenue, should inbound travel decline by 10%.

Despite robust domestic travel—Americans are expected to spend $1.35 trillion on travel in 2025—the heavy reliance on homegrown tourism cannot compensate for the loss of international visitors, who tend to stay longer and spend more. Industry leaders, including WTTC President Julia Simpson, have called for urgent action from the U.S. government to restore international traveler confidence and reverse the perception of the country as unwelcoming.

Without decisive intervention, the U.S. risks not only prolonged economic damage but also a diminished status in the global tourism landscape, with recovery to pre-pandemic levels potentially taking several more years.