Etihad Airways has officially become a participant in IATA’s Turbulence Aware initiative, bringing its entire fleet-comprising nearly 100 Airbus and Boeing aircraft-into the programme. By doing so, every Etihad flight will now automatically feed anonymized, real-time turbulence data into a global network.

This development is set to further enrich the world’s largest database on in-flight turbulence, empowering pilots and dispatchers to make better-informed decisions about flight routes, thereby enhancing safety, comfort, and operational efficiency for all passengers and crew.

The Turbulence Aware programme is an aviation industry-wide collaboration that aggregates and shares precise, up-to-the-minute turbulence readings-known as Eddy Dissipation Rate (EDR) data-from aircraft operated by participating airlines, business aviation, and ground-based systems.

All the information is processed within seconds, ensuring that pilots, dispatchers, and operational teams can access the latest turbulence updates through their own flight planning tools, third-party apps, or IATA’s MET Viewer, a web-based interface that visualizes turbulence in vivid detail, including intensity, location, altitude, and relevant weather patterns.

The advantages of this programme are far-reaching. By providing objective, real-time turbulence data, Turbulence Aware helps flight crews steer clear of hazardous weather, uphold the highest safety standards, and reduce the likelihood of injuries among passengers and crew-an area of concern that remains a leading cause of in-flight incidents.

Furthermore, optimized routing supported by the programme leads to significant fuel savings, lower CO₂ emissions, and reduced operational expenses. The predictive power of the data also aids in minimizing aircraft wear and tear, which in turn helps decrease maintenance costs and increase fleet reliability.

With more than 2,600 aircraft now actively contributing to the data pool-and over 54 million turbulence reports generated in 2024 alone-the programme’s reach and data quality are rapidly expanding as additional airlines join the effort. Etihad’s involvement is especially significant, as it extends the programme’s coverage across the Middle East and all five continents it serves.

This ensures that pilots and dispatchers worldwide have access to the most accurate and timely turbulence information, supporting safer, smoother, and more efficient flights for everyone.

Captain Majed Al Marzouqi, Interim Chief Operations and Guest Officer at Etihad Airways, highlighted the airline’s strong commitment to safety, stating, “Having access to real-time, accurate turbulence data allows our pilots to make better decisions, resulting in smoother and more comfortable journeys for our guests.”

Kamil Al-Awadhi, IATA Regional Vice-President for Africa and the Middle East, also welcomed Etihad’s participation, emphasizing that timely, reliable turbulence data is key to improving flight safety and enhancing the overall passenger experience.

In essence, by joining the Turbulence Aware programme, Etihad Airways is not only reaffirming its dedication to safety and operational excellence but also playing a vital role in a global, collaborative movement to make air travel safer, more comfortable, and more sustainable for everyone involved.

Qatar Airways, acclaimed as the World’s Best Airline by Skytrax in 2024, made a powerful statement on the opening day of Arabian Travel Market (ATM) Dubai 2025, unveiling a suite of industry-leading digital and experiential innovations designed to redefine the future of air travel. At the heart of the airline’s showcase was the debut of Sama, the world’s first AI-powered digital human cabin crew, now with advanced Arabic-speaking capabilities.

Sama, whose name means ‘sky’ in Arabic, is powered by UneeQ-a New Zealand-based leader in intelligent digital human interfaces-and is designed to engage with passengers in both Arabic dialects and Modern Standard Arabic, offering a uniquely personalized and culturally attuned travel experience.

Sama’s new role extends beyond ATM, as she is now accessible across Qatar Airways’ digital ecosystem, including the award-winning mobile app and the immersive QVerse web platform. Travelers can interact with Sama through voice and chat, receiving real-time assistance with flight bookings, destination recommendations, and personalized itineraries.

Sama’s AI is also emotionally aware, capable of interpreting user moods to suggest the perfect holiday destination, marking a significant leap in the field of emotionally intelligent AI assistants. Beyond the booking process, Sama has become a social media ambassador, engaging a global audience on Instagram (@SamaOnTheMove) with travel tips, behind-the-scenes stories, and insights into the airline’s operations, further humanizing the brand and connecting with digitally native travelers.

Qatar Airways’ ATM stand also introduced The ORCHARD, a hyper-realistic virtual recreation of the iconic indoor garden at Hamad International Airport, allowing visitors to explore and preview the tranquil, nature-inspired environment in immersive VR. This experience is designed to make the unfamiliar feel familiar, setting a new standard for digital engagement in travel.

A major highlight was the Qsuite Next Gen, the latest evolution of Qatar Airways’ award-winning business class. The new suites feature fully customizable Quad and Companion Suites, movable 4K OLED Panasonic Astrova in-flight entertainment screens, increased dining space, taller digitally controlled privacy dividers, ambient lighting, and a dedicated ‘Make My Bed’ button for a 5-star turn-down service.

These innovations are set to debut on the Boeing B777-9 aircraft, offering passengers unprecedented levels of comfort, privacy, and connectivity. Complementing the Qsuite Next Gen was a multi-sensory pod, which brought the suite’s atmosphere to life through visuals, sound, scent, and motion, providing a fully immersive preview of the onboard experience.

Qatar Airways also announced expanded flight frequencies to key destinations, including Dar Es Salaam, Kilimanjaro, Entebbe, Tokyo Narita, Maputo–Durban, Larnaca, Trabzon, Sharjah, Manchester, Madrid, Lisbon, and London Heathrow for the peak summer season. In parallel, the airline signed new Memoranda of Understanding with Visit Maldives and Indonesia’s Ministry of Tourism to boost visitor arrivals and explore new tourism promotion opportunities via Hamad International Airport.

Additionally, the airline revealed that more than half of its Boeing 777 fleet now features Starlink’s high-speed Wi-Fi, with plans to equip all wide-body aircraft by the end of 2025, ensuring seamless connectivity for passengers.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, emphasized the airline’s commitment to innovation and regional relevance: “We are proud to return to ATM with industry innovations that reflect the diversity and spirit of our region. Sama, The ORCHARD in VR, Qsuite Next Gen, and our multi-sensory pod are all part of how Qatar Airways is shaping a future of travel that is not only digital, but also deeply human.”

Visitors can experience these innovations firsthand at Qatar Airways’ stand ME1420, located between Halls 3 and 4 at the Dubai World Trade Centre, until May 1, 2025. Through these advancements, Qatar Airways continues to set new benchmarks in digital transformation, personalized service, and customer engagement, reaffirming its leadership in the global aviation industry.

SalamAir, Oman’s prominent low-cost airline, has introduced a new WhatsApp service designed to enhance the passenger experience by delivering flight tickets and boarding passes directly through the popular messaging app. This convenient feature allows travelers to bypass the traditional hassle of sifting through emails or printing documents, making the check-in process smoother and more efficient.

For a nominal fee of 0.250 OMR per booking, customers who provide their WhatsApp number during reservation will receive automated notifications with their booking confirmation and boarding passes, although the service currently supports only one-way communication from the airline to the passenger.

This innovative move is part of SalamAir’s ongoing digital transformation efforts aimed at offering more flexible and customer-friendly travel solutions. The airline, which operates a fleet of 13 Airbus A320 and A321 aircraft and conducts over 80 daily flights, plans to expand its fleet with a new A321neo arriving in early 2025 and an additional 10 Airbus A320s by 2028, supporting its growth strategy aligned with Oman’s Vision 2040.

SalamAir’s leadership, including Chief Commercial Officer Steven Allen, has emphasized the airline’s commitment to leveraging technology to provide travelers with seamless, personalized services.

Alongside the WhatsApp ticketing service, SalamAir has recently introduced other enhancements such as Express Bag and Priority services, further improving the overall travel experience. While the WhatsApp service improves convenience, passengers are responsible for ensuring their devices have adequate connectivity to receive messages.

The airline also maintains strict privacy policies to protect customer data and limits third-party sharing to essential service functions. This latest development reinforces SalamAir’s position as a trusted and innovative carrier in the Gulf region, continuing to prioritize customer satisfaction and operational excellence.

Qatar Airways is rapidly advancing its Starlink satellite internet rollout, achieving significant milestones ahead of schedule. As of February 2025, the airline has equipped 30 Boeing 777 aircraft—over 50% of its fleet—with Starlink’s high-speed, low-latency internet. This progress comes just four months after launching the world’s first Starlink-enabled Boeing 777 flight in October 2024.

Originally planned to take two years, the retrofit process has been optimized to just 9.5 hours per aircraft, allowing installations to be completed overnight without disrupting operations or flight schedules. The entire Boeing 777 fleet is now expected to be fully upgraded by mid-2025, nearly a year ahead of initial projections.

Following the completion of the Boeing 777 upgrades, Qatar Airways will begin outfitting its Airbus A350 fleet with Starlink by summer 2025. The airline operates one of the largest A350 fleets globally, with 58 aircraft (A350-900s and A350-1000s), and plans to complete this phase within an accelerated timeline as well.

Additionally, Qatar Airways has announced plans to extend Starlink installations to its Boeing 787 Dreamliners and other wide-body aircraft by the end of 2025.

The service offers passengers complimentary high-speed internet from gate to gate, enabling seamless streaming, gaming, and work capabilities at cruising altitudes. Qatar Airways Group CEO Engr. Badr Mohammed Al-Meer described Starlink as a "game-changer," emphasizing the airline’s commitment to redefining in-flight connectivity standards.

The installations are being conducted at the airline’s Qatar Airways Technic MRO facility in Doha Hamad International Airport, ensuring adherence to safety and efficiency standards.

Beyond Starlink, Qatar Airways is also enhancing its inflight entertainment systems through a partnership with Thales, establishing a maintenance hub in Doha for quick repairs and support. By the end of 2025, all wide-body aircraft in Qatar Airways’ fleet are expected to feature Starlink connectivity, reinforcing its position as a pioneer in aviation technology and passenger experience innovation.

 

Shradha Dabral, a junior aircraft maintenance technician at Delhi Airport, is challenging long-standing stereotypes in the aviation industry by excelling in a field traditionally dominated by men. As part of Air India’s workforce, where women account for an impressive 46% of employees, Shradha’s role involves ensuring aircraft safety and operational readiness through meticulous pre-flight inspections, troubleshooting mechanical issues, and performing routine maintenance checks.

Her work is critical to ensuring passenger safety and maintaining the reliability of Air India’s fleet—a responsibility that demands technical expertise, problem-solving skills, and unwavering attention to detail.

Aircraft maintenance is one of the most demanding areas in aviation, requiring technicians to work under high-pressure conditions and adhere to strict deadlines. The job often involves physically intensive tasks such as inspecting engines, repairing landing gear systems, and handling heavy equipment.

Despite these challenges, Shradha has embraced her role with determination and passion. She shares that one of the most rewarding aspects of her work is witnessing the planes she has serviced take off successfully, knowing her contributions play a vital role in the aviation ecosystem.

Shradha also reflects on societal perceptions that often associate technical roles like aircraft maintenance with men due to the physical demands and complexity involved. However, she firmly believes that gender should never be a barrier to pursuing one’s dreams.

She credits Air India for fostering an inclusive environment that values merit over stereotypes, allowing her to grow professionally without bias or discrimination. Her story is a shining example of how organizations can empower women by providing equal opportunities and support.

Beyond her technical expertise, Shradha cherishes the personal connections her career has enabled her to make. One particularly memorable moment was booking a flight for her grandmother, who had never traveled by air before. Watching her grandmother experience flying for the first time was a deeply fulfilling experience that underscored the personal impact of her professional achievements.

For aspiring women looking to enter aviation maintenance or other technical fields, Shradha offers valuable advice: focus on building your skills, stay resilient in the face of challenges, and don’t let societal expectations define your path. She emphasizes that the growing presence of women in aviation is gradually breaking barriers and inspiring change across the industry. 

Programs like mentorship initiatives, scholarships for women in STEM (Science, Technology, Engineering, and Mathematics), and targeted recruitment campaigns are also helping pave the way for more female representation in technical roles.

Shradha’s journey highlights not only her personal triumphs but also broader shifts within the aviation sector. As more women step into roles traditionally dominated by men—such as pilots, engineers, and technicians—they are reshaping perceptions and proving that success knows no gender.

Her story serves as a powerful reminder of the importance of inclusivity and equal opportunities in empowering individuals to achieve their full potential in challenging yet rewarding careers like aircraft maintenance.

In a groundbreaking move to enhance its technological infrastructure and sustainability efforts, the Emirates Group has partnered with Moro Hub, a subsidiary of Digital DEWA, to relocate its data center operations to the world’s largest solar-powered data facility at the Mohammad Bin Rashid Al Maktoum Solar Park.

This facility, certified by Guinness World Records™, operates entirely on clean energy generated by the solar park, which has a capacity of 3,000 megawatts annually. The relocation is expected to begin in mid-2026, with Moro Hub providing comprehensive services such as rack space, power, cooling, equipment supply, and other essential co-location services.

This strategic move is part of Emirates' broader strategy to reduce its carbon footprint and enhance operational efficiency.

This collaboration aligns with Dubai’s Clean Energy Strategy 2050 and Net Zero Carbon Emissions Strategy 2050, reinforcing the city’s position as a global leader in sustainable innovation. HE Saeed Mohammed Al Tayer, MD & CEO of DEWA, highlighted that this partnership demonstrates Dubai's commitment to digital transformation and sustainable aviation while driving economic growth through innovation.

Michael Doersam, Emirates Group’s Chief Financial & Group Services Officer, emphasized that the transition to Moro Hub will bolster operational resilience and scalability while significantly reducing the Group’s environmental footprint. The partnership will also enable Emirates to leverage advanced data analytics and AI technologies, enhancing its customer experience and operational efficiency.

The Emirates Group views this move as pivotal for its next phase of growth and expansion. It underscores its dedication to adopting green technologies and advancing its sustainability agenda. Moro Hub’s state-of-the-art facility spans over 16,031 square meters and represents a significant step toward integrating clean energy solutions into large-scale digital operations.

This partnership not only strengthens Dubai’s reputation as a hub for technological excellence but also positions the Emirates Group as a leader in environmentally conscious business practices. Furthermore, the use of solar power will help Emirates reduce its reliance on traditional energy sources, contributing to a more sustainable aviation industry.

The collaboration is also expected to foster innovation in data management and cloud services, supporting Emirates' ongoing digital transformation efforts.